Think Like a Product Executive -
Before You Become One
Coaching and cohort programs for product leaders who want to
operate at a strategic level and connect product decisions to real business outcomes
Former Chief Product Officer
15+ years building global product organizations
The Moment Product Leadership Changes
Many product leaders reach a point where tactical product skills are no longer enough. They may be strong at discovery, execution, and roadmaps — but strategic decisions become harder.
Common situations include:
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Leadership asks for “product strategy,” but expectations are unclear
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Product investments increase while business impact remains uncertain
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Strategic discussions require understanding business drivers and trade-offs
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Product leaders are expected to think like executives — but were never taught how
This is the moment product leadership shifts from execution to strategy
Who This Is For
Product leaders who want to move beyond execution and operate at a strategic level.
Typically this includes:
• Senior Product Managers preparing for Director or VP roles
• Group Product Managers responsible for product strategy
• Product leaders expected to connect product work to business outcomes
• Founders responsible for product direction
Who This Is Not For
• Entry-level product managers
• People looking for tactical PM training
• Product certification programs
This coaching focuses on strategic thinking and business-driven product decisions.
My Approach to Product Strategy
Product strategy discussions often revolve around roadmaps, frameworks, and features.
But leadership teams are actually making business decisions.
Signature ideas:
Real product strategy requires connecting:
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Market Dynamics
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Company Strategy
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Business Drivers
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Product Investments
Product strategy is not about roadmaps. It’s about making the right business bets.
“ My coaching focuses on helping product leaders develop this executive perspective.
Ways to Work Together
1/ Strategic Product Leadership Cohort
From PM to Strategic Product Leader: Make Decisions Leadership Trusts
A small, hands-on cohort designed to help experienced product managers think and operate like product executives.
Participants learn how to:
• connect product strategy to real business drivers
• evaluate strategic product bets and trade-offs
• understand how companies make product investment decisions
• communicate strategy at the executive level
Program details, upcoming cohorts, and pricing are managed directly through Maven
2/ Executive Product Strategy Coaching
For experienced product leaders navigating complex strategic situations
This format is best suited for individuals who want focused support on real product challenges
Common topics include:
• preparing for Director, VP, or CPO roles
• navigating difficult product strategy decisions
• reviewing and refining product strategy
• developing executive judgment in high-stakes environments
• improving strategic communication with leadership
Availability for 1:1 coaching is limited
Helping Product Leaders Make
Decisions Leadership Trusts
Andrew Chekanov
Head of Product,
Company
She didn’t just improve my skills — she changed how I think about product leadership
Ángel Hita Albarracín
Principal Product Manager,
Company
Working with Elena sharpened my strategic thinking and strengthened my financial decision-making
Volodymyr Lunov
Senior Product Manager,
Company
Elena helped me think and communicate like a product executive. Her approach connects product decisions directly to business impact
If You're Ready to Operate at the Executive Level
Product leaders eventually reach a point where frameworks aren't enough. What matters is judgment.
Whether through the cohort program or 1:1 coaching, the goal is the same:
Helping product leaders connect product strategy
to real business outcomes.
Not Ready To Engage Yet?
Stay Close To The Thinking
Most product content focuses on what to build.
I focus on how decisions actually get made — under pressure, constraints, and real business expectations.
Most product leaders never make that shift.
That’s the gap this newsletter closes.