INSIGHTS · WRITING, TALKS & THE BOOK
A weekly briefing on the decisions that actually move the business.
Metrics conflict. Priorities compete. Every option has real tradeoffs. This is where I unpack what happens in those moments — through the newsletter below, recent talks, and the book in progress.
Weekly newsletter · Tuesday 7:30am CT
Read by sitting CPOs & senior PMs
Interested in more:

Most Popular Articles
You Don't Have a Product Strategy
The Signal Hierarchy Product Leaders Use
Start here if you want to understand how I think about product strategy:
PRODUCT LEADERSHIP UNLOCKED
Sharp Thinking on Product Decisions, once a week.
I write about how product decisions actually get made — under pressure, under constraints, with real business consequences. That's the gap this newsletter closes.
Talks & Podcasts
Selected talks and podcast conversations on product strategy, leadership, and decision-making.
If you prefer listening over reading, this is where you can explore how these ideas play out in real discussions —
from building product strategy under pressure to aligning teams around high-stakes decisions.
Most companies try to build platforms. Very few understand how they actually scale.
This book is a practical guide to building, scaling, and governing platform businesses — grounded in real-world experience across enterprise and high-growth environments.
What the book covers:
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Why most platform strategies fail in execution
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The hidden complexity of ecosystems and dependencies
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How to design platform economics — not just architecture
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Why developer experience determines platform growth
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The tradeoffs between control vs scalability
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How AI is reshaping platform advantage
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How to align business, product, and ecosystem strategy
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Real lessons from companies like Magento, Spryker, and BigCommerce

