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INSIGHTS · WRITING, TALKS & THE BOOK

A weekly briefing on the decisions that actually move the business.

Metrics conflict. Priorities compete. Every option has real tradeoffs. This is where I unpack what happens in those moments — through the newsletter below, recent talks, and the book in progress.

Weekly newsletter · Tuesday 7:30am CT

Read by sitting CPOs & senior PMs

Interested in more:

Elena leonova

Most Popular Articles

Why Product Leaders Avoid the Revenue Conversation

At the executive level, product strategy is judged by revenue. Many product teams still treat it as someone else's problem.

Metrics Don't Drive Strategy. Tension Does.

Boards don't react to numbers. They react to the tensions between them.

Start here if you want to understand how I think about product strategy:

Most ROI Math Is Backwards

By slide two, the room knows. CFOs don't fund features — they fund gaps closing on schedule.

PRODUCT LEADERSHIP UNLOCKED

Sharp Thinking on Product Decisions, once a week.

I write about how product decisions actually get made — under pressure, under constraints, with real business consequences. That's the gap this newsletter closes.

TUESDAY MORNINGS · 5 MINUTES · NO SPAM

By subscribing, you agree to receive the weekly newsletter. Unsubscribe anytime. Privacy.

Talks & Podcasts

Selected talks and podcast conversations on product strategy, leadership, and decision-making.
If you prefer listening over reading, this is where you can explore how these ideas play out in real discussions —

from building product strategy under pressure to aligning teams around high-stakes decisions.

Most companies try to build platforms. Very few understand how they actually scale.

This book is a practical guide to building, scaling, and governing platform businesses — grounded in real-world experience across enterprise and high-growth environments.

What the book covers:

  • Why most platform strategies fail in execution

  • The hidden complexity of ecosystems and dependencies

  • How to design platform economics — not just architecture

  • Why developer experience determines platform growth

  • The tradeoffs between control vs scalability

  • How AI is reshaping platform advantage

  • How to align business, product, and ecosystem strategy

  • Real lessons from companies like Magento, Spryker, and BigCommerce

BOOK

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THE ART OF PLATFORM PRODUCTS

book coming in 2026

*be the first to access early insights and updates

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