Product Strategy | Elena Leonova

top of page

ELENA
LEONOVA

in

PRODUCT LEADERSHIP UNLOCKED · WEEKLY NEWSLETTER

Start Here

Start here if you want to understand how I think about product strategy:

You Don't Have a Product Strategy

A backlog with a story isn't strategy. The difference only shows when something fails

The Signals Product Leaders Should Use

Not every signal deserves the same weight. Roadmaps drift when leaders react to the loudest.

Most ROI Math Is Backwards

By slide two, the room knows. CFOs don't fund features — they fund gaps closing on schedule.

Why Product Leaders Avoid the Revenue Conversation

At the executive level, product strategy is judged by revenue. Many product teams still treat it as someone else's problem.

Metrics Don't Drive Strategy. Tension Does.

Boards don't react to numbers. They react to the tensions between them.

read more articles

All Insights

Every issue, newest first. Filter by topic or search for a phrase.

Most ROI Math Is Backwards. That's Why Your Strategy Doesn't Sell

By slide two, you knew. They'd known longer.

Apr 284 min read

You Don’t Have a Product Strategy

You're in a roadmap review. Sales is pushing enterprise deals. Leadership is asking about growth. The team is debating priorities. And the conversation sounds productive. But underneath it, something is off. Everyone is talking about what to build. No one is clear on what the company is actually betting on. That's the moment most product teams think they're discussing strategy. They're not. Every product team says they have a strategy. Most don't. They have a roadmap. A set o

Apr 22 min read

Why Many Product Leaders Avoid the Revenue Conversation

At the executive level, product strategy is judged by revenue. Many product teams still treat it as someone else's problem.

Mar 243 min read

The Signal Hierarchy Product Leaders Should Use

Not all signals deserve the same weight. The roadmap drifts when product leaders react to the loudest ones.

Mar 172 min read

Metrics Don't Drive Strategy. Tension Does.

Boards don't react to numbers. They react to the tensions between them.

Feb 32 min read

PRODUCT LEADERSHIP UNLOCKED

Read something useful?
Get the next one in your inbox.

A weekly briefing for senior product leaders making high-stakes decisions under real constraints.
Tuesday mornings. 5 minutes. No spam.

bottom of page